Shopping is a leisure activity, used to destress and stimulate a shopper’s mind. While it is true that many shoppers may know what they want and thus are able to tunnel in on their purchase, they too are interested in browsing other additional offerings. Of course, this statement holds true assuming that you provide good in-store value for them.
According to a study done by The Wall Street Journal, the longer consumers spend in your store, the better the chances you have of getting a purchase from them. In fact, they found that depending on the experience provided, instore sales may rise as high as 20 to 40 percent.
So how can you deliver rich shopping experiences that encourage shoppers to spend more time in store? Read our article find the latest tips and tricks for retail interior design.
Instagrammable store environments are huge among millennials who love to keep their social media networks updated on their latest experiences. Be it beautiful backdrops or fascinating hands-on experiences, providing millennials with the ammunition for their accounts creates a win-win situation for you and them. It gives in-store shoppers more reason to interact with the store while also sharing your brand online, thus netting you future traffic from their private networks.
Rising in popularity especially amongst baking stores or crafts shops, in-store classes effectively capture the attention of any passerby. Humans, being the curious creatures that we are, cannot help but pause and peek at the activities being conducted in store. Furthermore, classes make your space look more lively while also giving a common space for your brand’s community to gather. This increases the attractiveness of your brand.
Grouping Complementary Products
As a marketing concept, complimentary products are nothing new. Yet, effective application of the concept to retail stores is often lacking. One way to do so would be to place all complimentary products for a given set in a singular row. Meanwhile, all alternatives within the same category of the product can be displayed in a vertical column. This creates an intuitive shopping experience whereby shoppers know that a set of products can be used in tandem, while alternatives are found either above or below them.
Creating Lifestyle Stores
Another trend that has been catching fire of late is the creation of lifestyle stores. While previously popularized by the likes of IKEA and MUJI, even stores with smaller space are now adopting this tactic.By giving spaces for shoppers to hang out and experience the lifestyle that the brand advocates for, the shop becomes an immersive experience.
With the proliferation of digital platforms and ecommerce, we predict that the next rich store experiences will combine digital and real life interactions. This is ideal for smaller stores which may not have the space to house the experiences mentioned above. Moreover, it exposes shoppers to further messages or alternative products from the brand.